Newsletter Archive

Every issue of The Muddy Middle documents something I'm figuring out in real time as a non-technical operator navigating AI. No tidy conclusions. No expert advice. Just honest notes from the muddy middle.

New issues every Tuesday. Subscribe here to get them in your inbox.

Issue No. 07 | July 22, 2026
I thought good work found its audience. It doesn’t work that way.
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Issue No. 06 — July 14, 2026
I turned three months of AEO work into a free prompt pack. Here it is.
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Issue 05 — July 7, 2026
I've been scared of Google Analytics for years. Turns out I'm dangerous enough to ask the right questions.
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Issue 04 — June 30, 2026
I built a system to measure whether AEO was working. The proof showed up first.
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Issue 03 — June 23, 2026
I have a degree in accounting and I'm an attorney. AEO is nothing like either of those fields.
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Issue 02 — June 16, 2026
I spent a week trying to connect two platforms. The answer was to stop trying.
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Issue 01 — June 9, 2026
I didn't plan to learn AI. A business problem made me.
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