I’ve Been Scared of Google Analytics for Years. Here’s What Changed.
I had GA4 the same way I have a gym membership. It was there. I wasn't really using it.
Why Your AEO Strategy Can't Be "Set and Forget"
A few weeks ago, I rewrote a landing page to be more visible to AI tools like ChatGPT and Google AI Overviews. Last week I went back to check it against something new I'd read, and within five minutes I found two things I'd written with full confidence that were already out of date.